Principal product designer in NYC working for Yahoo search.

Over a decade of experience across product, branding, and advertising.

2025 – Present
Yahoo Search

Currently working as principal designer focused on local search as well as a cross functional design partner for all of search.
2023 – 2025
Asana

Focused on cross-pillar design for mobile and web projects including workflow tools, task design and integrations.
2019 – 2023
Google Primer

Full service design spanning multiple platforms and roles.
UI/UX design, brand design, marketing, and social media.
2019
Frank Collective

Lead digital design for Xant managing clients and designers for visual design and development of a modular template system.
2019
Google Primer

A short freelance coverage role involving UI/UX design, responsive web design, branding, marketing, and social media.
2018 – 2019
General Assembly

Primary visual designer focused on UI/UX, testing, prototyping, and art direction of the General Assembly learning platform.
2014 – 2018
Deutsch NY

Interaction designer to Senior Designer responsible for creating responsive web designs, app design, AR, VR, and campaigns.
2013 – 2014
Tekzenit

UI Designer with a secondary focus in UX, design research, usability testing and prototyping.
2013
McCann NY

Art direction intern on American Airlines under ECD Vann Graves for the summer of 2013.

Yahoo search

Role

Principal Product Designer

Scope

0–1 Product design, UX/UI, Systems

Context

Success of Yahoo has been defined by sports, finance, and news. Search on the other hand is the result of decades of hard coded vertical updates riddled with inconsistencies, tech debt, and less than optimal user experiences. My role as principal product designer involved reviving a neglected local search experience and working across search to modernize and unify the experience.

Project “Hometown”

Hometown was an initiative to tackle the inconsistencies across search verticals and make a widespread impact in a short design sprint. Over the span of months we implemented 20+ new search design features, catalyzed design system updates, new engineering and product practices, and moved the previously desktop focused product into a mobile first ideology.

Montage of Yahoo search redesign surfaces across desktop and mobile

Next Project

Asana

Role

Senior Product Designer

Scope

Cross-functional, mobile + web

Overview

Asana is a multi-platform product that gives users the ability to stay organized, set goals, track progress, and automate their productivity. My role was to rapidly iterate on concepts and features across platforms. I started with mobile tasks, transitioned to desktop workflow features and eventually landed in a longer term role in platforms and integrations.

Mobile tasks

The Before

Mobile Asana was in MVP and the task detail is one of the most high traffic surfaces in the product. My role was to do a pass over the task detail and task actions (add assignee, collaborators, or add to project) to solve apparent user experience issues.

The After

Updates using brick and mortar design principles like typography, color, contrast, and scale/proximity relationships quickly improved the user interface and created clarity between actions. Meanwhile utilizing the space available efficiently reduced accidental taps and improved the overall user experience.

Asana redesigned mobile task detail screen

Contextual UI

The introductions of contextual user interface elements wherever possible like this dynamic header gave users more confidence in their decisions and proved effective in reducing accidental selections in task actions.

Asana add-to-project screen with contextual header

Results

Assignee and Collaborator actions trending positive with overall activity up and accidental clicks trending down.

+13%

Assignees Selected

+10%

Collaborators Added

-40%

Assignees Removed

+04%

Increased Traffic

Integrations

Users and User Pains

Managers building team workflows, Individuals with smaller automated/manual rule needs.

Goals

Increase overall rule adoption & satisfaction and promote Outlook.

Overview

Asana provides users the ability to integrate their external tools in order to work more effectively. Customers have shown a strong demand for extending automated workflows to common Microsoft tools to increase visibility of status and to close the loop of work. One of the top three most requested extensions was Outlook Calendar. Through this integration users would be able to create Outlook Calendar events in Asana.

Granular Scopes

Users and User Pains

Developers, Admins and IT, End users

Goals

Reduce risk for organizations and reduce friction for ICs and managers.

Overview

The introduction of granular scopes allows developers creating third party apps for Asana to specify permissions (scopes) that are essential to an app's function. This reduces the overall security risk for users and organizations to ensure that apps are only gaining access to the information they truly need instead of broad access to the entire organization.

Design Details

Attention to language, iconography, and content organization ensures clarity for approvers whereas social proof and deliberate language in prompts gives users comfort to install apps to their workflows.

Designing for Scale

The content in the modal had to accommodate apps with as few as three scopes to laundry lists of scopes in double digits. In addition use cases would require flows for permission requests, errors, and multiple workspaces.

Asana granular scopes error and edge-case states

Next Project

Google Primer

Role

Senior Product Designer

Scope

UI/UX, brand, marketing, social

Context

Google Primer is a free mobile app that teaches business and marketing skills in five-minute lessons. I led full-service design across multiple platforms — UI/UX for the app itself, brand evolution, marketing creative, and social — keeping the bite-sized learning ethos consistent everywhere a learner encountered the product.

Project Highlights

Highlights include redesigned in-app lesson experiences, a refreshed visual system that scaled cleanly from app surfaces to acquisition campaigns, and a steady cadence of growth-tested social and marketing work that broadened Primer's reach to new learner segments.