Google Primer was a free mobile application that offers quick, easy-to-understand lessons to help business owners and individuals grow skills and reach their goals. The app was developed to help users develop skills that would help them start their own business, grow their business, and grow their careers.
The bonus content update would see the organization and promotion of helpful resources to users to help them post lesson. The difficulty in this update would be to provide users with resources in such a way to not disrupt their learning flow. This would result in the production of an in-app browser, a restructure of the users' resources tab, and the redesign of the lesson recap page.
The onboarding carousel for the app was becoming dated, this update would see a transition away from old skill illustrations to user personas being implemented elsewhere. This would usher in part of the new rebranded look and feel within the first few screens of the application.
This added feature of the onboarding would allow users to identify their learning goals which would also determine the content that would be served to them upon entering the app for the first time. Additional updates grouped in with this release were improvements to the styling of the onboarding flow as well as the introduction to the 4 user groups that would also guide the email marketing.
To continue with the idea of guided learning we would make updates to the dominant call to action on the homepage of the app to help users start learning quickly and track their progress. Updates grouped in with this release were mostly content focused, we would serve users with minicourses (groups of lessons) to make sure they were being provided with more relevant content.
Search is a department of the Primer app that needs more investment. This update would shape how we serve content to users and provide them with new filters to toggle between lesson content and minicourse content.
A whopping new 12 skills would be added to the product directory as a way to specify skill content further and make the lessons easier to identify. This update would see updated design for the drawer menu, skills landing pages, and lesson/minicourse tiles.
It takes a village...etc.etc., here's the people who made it work.