Product Design, Mobile App Design, Marketing
Google Primer App
Google Primer was a free mobile application that offers quick, easy-to-understand lessons to help business owners and individuals grow skills and reach their goals. The app was developed to help users develop skills that would help them start their own business, grow their business, and grow their careers.
35+
Million Downloads
4.7
Rating on Play Store
4.9
Rating on App Store
13
Languages Supported
Primer Version 5.0
Rebrand Upate
Rebrand Update
Primer Version 5.0
Primer Version 5.0
Primer was one of the highest rated Google apps on the app store, here's what our users had to say about us:
Primer was one of the highest rated Google apps on the app store, here's what our users had to say about us:
Primer was one of the highest rated Google apps on the app store, here's what our users had to say about us:
Primer was one of the highest rated Google apps on the app store, here's what our users had to say about us:
Primer was one of the highest rated Google apps on the app store, here's what our users had to say about us:
Feature
Updates
Bonus Content
The bonus content update would see the organization and promotion of helpful resources to users to help them post lesson. The difficulty in this update would be to provide users with resources in such a way to not disrupt their learning flow. This would result in the production of an in-app browser, a restructure of the users' resources tab, and the redesign of the lesson recap page.
Before & After
Rebrand Upate
Rebrand Update
Primer Version 5.0
Primer Version 5.0
Onboarding 2.0
The onboarding carousel for the app was becoming dated, this update would see a transition away from old skill illustrations to user personas being implemented elsewhere. This would usher in part of the new rebranded look and feel within the first few screens of the application.
User Selection Onboarding Step
This added feature of the onboarding would allow users to identify their learning goals which would also determine the content that would be served to them upon entering the app for the first time. Additional updates grouped in with this release were improvements to the styling of the onboarding flow as well as the introduction to the 4 user groups that would also guide the email marketing.
Guided Learning Updates
To continue with the idea of guided learning we would make updates to the dominant call to action on the homepage of the app to help users start learning quickly and track their progress. Updates grouped in with this release were mostly content focused, we would serve users with minicourses (groups of lessons) to make sure they were being provided with more relevant content.
Search
Search is a department of the Primer app that needs more investment. This update would shape how we serve content to users and provide them with new filters to toggle between lesson content and minicourse content.
Skills Reorganization
A whopping new 12 skills would be added to the product directory as a way to specify skill content further and make the lessons easier to identify. This update would see updated design for the drawer menu, skills landing pages, and lesson/minicourse tiles.
Credits
Credits
Credits
Credits
It takes a village...etc.etc., here's the people who made it work.