Shock Top needed to promote their Solstice event across the country and needed a product that would allow wholesalers to create videos specific to their area while also maintaining one cohesive brand look.
This project was a chance to flex some UX and design skills, with that being said this project was not done with a team, all UX, design, and illustration is custom made.
Create an easy to learn/easy to use app using existing Shock Top design elements that would make it possible for wholesalers to quickly create videos to increase turnout for the 2017 Solstice event.
Shock Top recently rebranded their label, and required that we use their new brand elements. However the current print/tv designs and label artwork would not translate to a legible app experience. Our first task would be to adapt the new brand elements in a way that prioritized readability and ease of use over bright colors and textures.
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Senior UX Designer
Senior Digital Producer
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Responsive Web Design