The Brief

Shock Top needed to promote their Solstice event across the country and needed a product that would allow wholesalers to create videos specific to their area while also maintaining one cohesive brand look.

This project was a chance to flex some UX and design skills, with that being said this project was not done with a team, all UX, design, and illustration is custom made.

Objective

Create an easy to learn/easy to use app using existing Shock Top design elements that would make it possible for wholesalers to quickly create videos to increase turnout for the 2017 Solstice event.

DESIGN

Keeping It Simple

Shock Top recently rebranded their label, and required that we use their new brand elements. However the current print/tv designs and label artwork would not translate to a legible app experience. Our first task would be to adapt the new brand elements in a way that prioritized readability and ease of use over bright colors and textures.

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

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Check it out on iTunes

Check out the demo at Mindsphere.io

Check out the demo at Mindsphere.io

Check it out on iTunes

CREDITS

It's not possible to make a human pyramid with just one person. This project would've never been possible without the following people:

There's no I in team, but there is a me, and meat, here's all the people who helped make this happen.

Aliza Adam

Design Director

Priscilla Osredkar

Senior UX Designer

Meg Ryan

Senior Digital Producer

Jonathan Boffa

Designer

Let's get in touch, drop me a line.

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