The Brief

With the upcoming launch of the new MindSphere platform, we were tasked to create a demo experience for developers that they've never experienced before to demonstrate the capabilities of the platform at a grand scale while also making it feel like a blank canvas.

This project was a chance to flex some UX and design skills, with that being said this project was not done with a team, all UX, design, and illustration is custom made.

Our Objective

To engage developers with a live-streaming demo that demonstrates how MindSphere can be used to pull real data from multiple scenarios and spark creativity towards the application of the MindSphere platform and its uses. If developers are excited then the platform would be able to grow naturally.


Tiny World, Big Insights

For the site we built a miniature world with four distinct scenarios — Wind Farm, ICE Train and Station, Smart City, and Mindsbier Brewery — each different section providing individualized data for energy production, travel speed, energy use, and product production.

We created a fully responsive dashboard that streams live-video and data on a four minute cycle (day) in order to show users a full cycle of data over the course of a four minute engagement, data is also stored so that users can view data over time.

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It takes a village. These are all the great people who worked hard to make this project happen.

There's no I in team, but there is a me, and meat, here's all the people who helped make this happen.

Josh Deitel

Executive Digital Producer

Exec. Dig. Producer

Robert Hegeman

Design Lead

Able Parris

VP, Creative Director

Mike Nicosia

Tech Director

Carlos Agosto

Senior Developer

John Hatheway

Producer, 3D

Let's get in touch, drop me a line.

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