Hidden Dangers

Hidden Dangers

Hidden Dangers

Hidden Dangers

Web Design, Non-Profit
Web Design, Non-Profit

WaterisLife is a non-profit organization dedicated to bringing clean water to countries across the globe. With Deutsch they brought VR headsets and a virtual reality game to the rivers of southeast Asia as an educational tool to help village children learn about the hidden dangers in the water.

Roles
Roles

As the primary digital designer on the project I worked with UX and production to concept and produce the online representation of the full campaign.

Site Design

Site Design

Site Design

Site Design

When people think of regions in need of water most wouldn't think of Southeast Asia. With a wealth of rivers and green jungles one would not suspect that these areas are suffering from a lack of clean water. We had originally concepted an interactive tour that would have gamelike interactions that would mimic the VR experience of the campaignand take our users on a journey and educating them along the way. But, not everything goes according to plan. We didn't get 95% of the assets we had planned for, so we had to adjust and reconcept the entire site with weeks to go. So we built out an editorial-ish style site that leveraged the assets we had and we leaned head first into our dev capabilities.

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Plan B

Plan B

Plan B

We created a rich underwater experience that was full of movement and yet still templated in order to be achievable in our timeframe. Users would plunge underwater to learn about each individual pollutor and at the end of each page they'd be prompted to donate. Each donation was scaled by what it would contribute to, whether that be a life straw, a new well, etc.

We created a rich underwater experience that was full of movement and yet still templated in order to be achievable in our timeframe. Users would plunge underwater to learn about each individual pollutor and at the end of each page they'd be prompted to donate. Each donation was scaled by what it would contribute to, whether that be a life straw, a new well, etc.

We created a rich underwater experience that was full of movement and yet still templated in order to be achievable in our timeframe. Users would plunge underwater to learn about each individual pollutor and at the end of each page they'd be prompted to donate. Each donation was scaled by what it would contribute to, whether that be a life straw, a new well, etc.

We created a rich underwater experience that was full of movement and yet still templated in order to be achievable in our timeframe. Users would plunge underwater to learn about each individual pollutor and at the end of each page they'd be prompted to donate. Each donation was scaled by what it would contribute to, whether that be a life straw, a new well, etc.

We created a rich underwater experience that was full of movement and yet still templated in order to be achievable in our timeframe. Users would plunge underwater to learn about each individual pollutor and at the end of each page they'd be prompted to donate. Each donation was scaled by what it would contribute to, whether that be a life straw, a new well, etc.

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Credits

Credits

Credits

Credits

This project couldn't have been accomplished solo, here's all the key players.

This project couldn't have been accomplished solo, here's all the key players.

Graduated with top portfolio nominations and a Bachelor of Fine Arts degree in Communication Design.

Head of the Art Department
Head of the Art Department

Menno Kluin

Menno Kluin

Head of Design
Head of Design

Craig Ward

Craig Ward

Design Director, UX Director

Aliza Adam

Aliza Adam

Creative Director

Sam Shepherd

Sam Shepherd

Creative Director

Frank Cartagena

Frank Cartagena

Art Director

Erica Kohnen

Erica Kohnen

Copywriter

Lauren Cooper

Lauren Cooper

Sr. Producer
Sr. Producer

Josh Deitel

Josh Deitel

Sr. UX Designer

Lauren Brooks

Lauren Brooks

Ass. Design Director

Brian Gartside

Brian Gartside

Designer

Sanghun Lee

Sanghun Lee

Developer

Ryan Moylan

Ryan Moylan

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