The Client

The Luupe is a photography service that is lead and produced by female creative leaders and photographers to be a service that would provide personalized customer service for clients to provide them with the best possible stock photography to meet their needs.

This project was a chance to flex some UX and design skills, with that being said this project was not done with a team, all UX, design, and illustration is custom made.

The Brief

When I was brought on to start this project there were initial UX designs and content. What they asked of me was to push the visual design to create a bold and functional website for their initial launch. The two goals to meet for this would be a site that would both attract top talent but also secure new clients.

CHAMPION CONTENT

The beauty of working for a client that creates photo content is that there's a wealth of great work to show off — instead of trying to make up for less than beautiful assets I had a chance to work with some spectacular and diverse artwork. The design for The Luupe feels traditional due to large headers that read like spreads of a magazine, the bold colors and typography call attention without over-reaching.

The goal of the site was to feel feminine and tasteful in a way that would appeal to any type of client and inspire artists to join the campaign.

Red

This is just a few select screens, if you want to see it all check out the prototype.

These are just some select screens, to see them all check out the prototype.

This is just a few select screens, if you want to see it all check out the prototype.

FINAL DESIGN

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CREDITS

It doesn't always take a village, but sometimes it does, but sometimes it doesn't. This project would've never happened without the following people:

There's no I in team, but there is a me, and meat, here's all the people who helped make this happen.

Keren Sachs

Founder of The Luupe

Jared Salzano

Developer

All Photography is Credited to Artists Now Affiliated (but not exclusively) with The Luupe.

Thanks for being awesome.

Digital Creative Director

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