The Brief

For more than 30 years, PNC Bank has calculated the prices of the twelve gifts from the classic carol "The Twelve Days of Christmas." This unique holiday tradition makes learning about the economy fun.

This project was a chance to flex some UX and design skills, with that being said this project was not done with a team, all UX, design, and illustration is custom made.

Our Objective

PNC would create a life-sized bank branch made out of gingerbread in Penn's Landing, PA during the winter festival that would act as a fully functioning bank branch as well as offer some holiday cheer by passing out hot cocoa and cookies. Because the Gingerbread Branch was very localized, we wanted to give everyone a chance to see the world’s first life-sized gingerbread bank. The web component would be fully responsive, offer an in-depth analysis of the index, and give users all over the world an opportunity to tour the branch through an augmented reality experience.


Making the Economy a Holiday Tradition

The Christmas Price Index aspires to teach children, and adults, about the economy in a much more fun and light-hearted way. This year's theme proposed many new challenges. Recreating the atmosphere of the physical Gingerbread Branch would require careful use of typography, color, illustration, and animation. Designing the Augmented Reality tour for the branch was a new design challenge, the end result is an almost game-like mobile experience.

To quote the brief, we were told when it came to the age gate we needed to "either make it easier or more engaging," and we managed to accomplish both. While redesigning the site, the mantra the whole time was simplify, simplify, simplify.

User Interface elements were reducted to flat, slightly rounded, slightly chunky shapes and with bold color that brought the look into a more modern world wide web while also keeping a charming clunky feel that fit the aesthetic. The UI elements were designed to appeal from the background, pushing the packaging and photography to the forefront and using them as the heroes.



Safety first, then teamwork. This project would've never happened without the following people:

There's no I in team, but there is a me, and meat, here's all the people who helped make this happen.

Aliza Adam

VP, Design Director

Lynne Yun

Designer, Letterer

Alex Avis

Senior Art Director

Justin Lee


Priscilla Osredkar

UX Designer

Josh Deitel

Senior Digital Producer

Ryan Moylan


Matthew Severin

Motion Designer

Let's get in touch, drop me a line.

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