The Brief

Tasked with redesigning Busch.com from the ground up to accompany the new Buschhhhh campaign and packaging refresh, the new website serve as
a model for future updates and redesigns to other labels within Anheuser-Busch.

This project was a chance to flex some UX and design skills, with that being said this project was not done with a team, all UX, design, and illustration is custom made.

Our Objective

To spread the new campaign and packaging elements throughout the new site creating awareness and recognition of the revitalized brand while also vastly improving page load times, general user experience, and reducing the drop rate. We would need to accomplish all of this while fitting into the constricting platform structure and streamlining the visual appearance of the site to match the new campaign.

DESIGN

Easier & More Engaging

To quote the brief, we were told when it came to the age gate we needed to "either make it easier or more engaging," and we managed to accomplish both. While redesigning the site, the mantra the whole time was simplify, simplify, simplify.

User Interface elements were reducted to flat, slightly rounded, slightly chunky shapes and with bold color that brought the look into a more modern world wide web while also keeping a charming clunky feel that fit the aesthetic. The UI elements were designed to appeal from the background, pushing the packaging and photography to the forefront and using them as the heroes.


To quote the brief, we were told when it came to the age gate we needed to "either make it easier or more engaging," and we managed to accomplish both. While redesigning the site, the mantra the whole time was simplify, simplify, simplify.

User Interface elements were reducted to flat, slightly rounded, slightly chunky shapes and with bold color that brought the look into a more modern world wide web while also keeping a charming clunky feel that fit the aesthetic. The UI elements were designed to appeal from the background, pushing the packaging and photography to the forefront and using them as the heroes.


Busch_Mobile_1
website

CREDITS

None of us are as smart as all of us. This project would've never happened without the following people:

There's no I in team, but there is a me, and meat, here's all the people who helped make this happen.

Craig Ward

SVP, Head of Design

Brian Gartside

Ass. Design Director

Priscilla Osredkar

Senior UX Designer

Kory Rozich

UX Designer

Jeff Kopay

Ass. Creative Director

Josh Deitel

Senior Digital Producer

John Hatheway

Digital Producer

Sean Gilleylen

King Project Manager

Let's get in touch, drop me a line.

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