To spread the new campaign and packaging elements throughout the new site creating awareness and recognition of the revitalized brand while also vastly improving page load times, general user experience, and reducing the drop rate. We would need to accomplish all of this while fitting into the constricting platform structure and streamlining the visual appearance of the site to match the new campaign.
To quote the brief, we were told when it came to the age gate we needed to "either make it easier or more engaging," and we managed to accomplish both. After tossing the previous calendar based system in the trash we moved towards three simple fields that would transition the user quickly through the process on both mobile and desktop. But the fun part was that as they entered their age the Busch logo would expand with each entry. This is a direct nod to the new Buschhhhh campaign that emphasized the iconic can popping sound.
While redesigning the site, the mantra the whole time was simplify, simplify, simplify. User Interface elements were reducted to flat, slightly rounded, slightly chunky shapes and with bold color that brought the look into a more modern world wide web while also keeping a charming clunky feel that fit the aesthetic. The UI elements were designed to appeal from the background, pushing the packaging and photography to the forefront and using them as the heroes.
None of us are as smart as all of us. This project would've never happened without the following people: