PNC would create a life-sized bank branch made out of gingerbread in Penn's Landing, PA during the winter festival that would act as a fully functioning bank branch as well as offer some holiday cheer by passing out hot cocoa and cookies. Because the Gingerbread Branch was very localized, we wanted to give everyone a chance to see the worlds first lifesized gingerbread bank. The web component would be fully responsive, offer an in-depth analysis of the index, and give users all over the world an opportunity to tour the branch through an augmented reality experience.
The Christmas Price Index aspires to teach children, and adults, about the economy in a much more fun and light-hearted way. This year's theme proposed many new challenges. Recreating the atmosphere of the physical Gingerbread Branch would require careful use of typography, color, illustration, and animation.
Designing the Augmented Reality tour for the branch was a new design challenge, the end result is an almost game-like mobile experience.
FWA Mobile Site of the Day (Dec 26)
Safety first, then teamwork. This project would've never happened without the following people: