The Project
For more than 30 years, PNC Bank has calculated the prices of the twelve gifts from the classic carol "The Twelve Days of Christmas." This unique holiday tradition makes learning about the economy fun.

Our Goal
PNC would create a life-sized bank branch made out of gingerbread in Penn's Landing, PA during the winter festival that would act as a fully functioning bank branch as well as offer some holiday cheer by passing out hot cocoa and cookies. Because the Gingerbread Branch was very localized, we wanted to give everyone a chance to see the worlds first lifesized gingerbread bank. The web component would be fully responsive, offer an in-depth analysis of the index, and give users all over the world an opportunity to tour the branch through an augmented reality experience.

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MAKING THE ECONOMY A HOLIDAY TRADITION

The Christmas Price Index aspires to teach children, and adults, about the economy in a much more fun and light-hearted way. This year's theme proposed many new challenges. Recreating the atmosphere of the physical Gingerbread Branch would require careful use of typography, color, illustration, and animation. 

Designing the Augmented Reality tour for the branch was a new design challenge, the end result is an almost game-like mobile experience.

Campaign Awards
FWA Mobile Site of the Day (Dec 26)

Safety first, then teamwork. This project would've never happened without the following people:

ALIZA ADAM
VP, Design Director

LYNNE YUN
Designer, Letterer

JUAN CARLOS PAGAN
Design Director

JEREMY BERNSTEIN
EVP, Exec. Creative Director

ALEX AVIS
Senior Art Director

JUSTIN LEE
Copywriter

DAN MACHLIN
Director of UX

PRISCILLA OSREDKAR
UX Designer

KAMRAN ASLAM
Director of Tech.

MICHAEL NICOSIA
Ass. Director of Tech.

JEFF DENTON
Developer

RYAN MOYLAN
Developer

JOSH DEITEL
Senior Digital Producer

SUZANNE MOLINARO
SVP, Dig. Production Director

MATTHEW SEVERIN
Lead Motion Designer

ERIC GRUSH
VP, Senior Editor

CLARA KIM
Team Manager

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