The Brief
Shock Top needed to promote their Solstice event across the country and needed a product that would allow wholesalers to create videos specific to their area while also maintaining one cohesive brand look. 

The Goal
Create an easy to learn/easy to use app using exhisting Shock Top design elements that would make it possible for wholesalers to quickly create videos to increase turnout for the 2017 Solstice event.

KEEPING IT SIMPLE

Shock Top recently rebranded their label, and required that we use their new brand elements. However the current print/tv designs and label artwork would not translate to a legible app experience. Our first task would be to adapt the new brand elements in a way that prioritized readability and ease of use over bright colors and textures.

It's not possible to make a human pyramid with just one person. This project would've never been possible without the following people:

PRISCILLA OSREDKAR
User Experience Designer

JONATHAN BOFFA
Designer

MEG RYAN
Sr. Digital Producer

HIDDEN DANGERS

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